Head of eCommerce D2C

Join this exciting business as a Head of eCommerce D2C.

Head of eCommerce D2C - Yorkshire (Hybrid) - Up to £60,000

In this role, you will be responsible for driving profitable growth of the D2C channel by maximising performance of their acquisition, conversion and retention channels & initiatives.

You will be a key member of the team and will work closely with the Marketing Director to set the strategy and rapidly grow the business.

Essential Criteria

• Able to mine for data to reveal insights
• Ability to use insight to inform action
• Can action to deliver meaningful business results.

Roles and Responsibilities:

• Accelerate brand awareness
• Accelerate DTC performance recruiting and retaining new consumers
• Increase rate of sale across all channels in higher quality distribution
• Drive new product, repositioning and rebranding launches
• Win new business through targeted approaches and relationship building
• Leadership focused against performance

You will need:

• A minimum of 5 years' experience as an E-Commerce manager in a high-growth retail business
• An understanding of social media especially TikTok in order to set direction and and lead strategy for the team
• A highly analytical mind with a data-driven approach
• Experience of setting & measuring KPIs and using data to inform future decisions
• Experience of collaborating with marketing teams to put the customer at the heart of your work
• An understanding of the importance of the customer journey and how DTC fits into the sales strategy
• Experience managing paid social/search agencies and a CRM/email channel
• Experience optimising website performance to improve conversion rates
• Excellent planning skills

If you are a talented, driven and meticulous individual who is passionate about e-commerce, then we want to hear from you!

If this sounds like it’d be up your street and you’d like to know more, hit apply and we’ll get in touch ASAP.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.