Head of Marketing

As Head of Marketing, you will be responsible for developing and executing marketing strategies that elevate our brand and drive business growth.

You will lead a talented team, manage multi-channel campaigns, and collaborate closely with cross-functional departments to ensure the successful promotion of our loyalty and reward solutions.

Does the above sound like you? If the answer is ‘yes’ we want to hear from you!

Salary: £60k (+15% bonus subject to meeting targets)
Location: Incentivesmart Ltd, Unity Place, 200 Grafton Gate, Milton Keynes, MK9 1UP
Role Type: Full Time / Permanent / 9-5:30 / Monday – Friday / Hybrid Working Options*
Benefits:

• 25 days holiday (increasing with service up to 30 days) + Bank Holidays
• Pension
• Retail benefits, health and wellness perks
• Internal reward and recognition programme
• Vitality private healthcare (after probation is passed)

Reporting To: CEO

What You Will Be Doing:

Join our team and play a key role in helping our clients succeed using the Incentivesmart platform! Here’s what you’ll be doing:

Strategic Planning:

• Develop and implement comprehensive marketing strategies to promote our loyalty and reward solutions.
• Understand the overarching business goals to plan a route to success.
• Conduct market research to identify trends, customer needs and competitive landscape.

Campaign Management:

• Plan, execute, and optimise multi-channel marketing campaigns (digital, print, events, etc.).
• Oversee content creation, including blogs, whitepapers, case studies and social media posts.

Brand Management:

• Maintain and enhance the company’s brand identity and positioning.
• Ensure brand consistency across all marketing materials and communications.

Digital Marketing:

• Manage the company’s online presence, including website, social media and email marketing.
• Utilise SEM (SEO and PPC) strategies to drive traffic and lead generation.

Client Engagement:

• Develop targeted marketing programmes to engage and retain clients.
• Collaborate with the Sales Team to create compelling proposals and presentations.

Analytics & Reporting:

• Track and analyse the performance of marketing campaigns using analytics tools.
• Prepare and present regular reports on marketing metrics and ROI.

Team Leadership:

• Lead, mentor and develop a high-performing Marketing Team.
• Foster a collaborative and creative work environment.
• Strategise and align with the other Leadership team members

What We're Looking For:

• Bachelor’s degree in Marketing, Business, or a related field (but not essential).
• Multiple years of experience in marketing roles, preferably within a creative agency or in the loyalty and rewards industry.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, including SEO, SEM, PPC, and social media.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Creative thinker with a strategic mindset.
• Leadership experience with the ability to inspire and motivate a team.
• Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, Adobe Creative Suite).

About Incentivesmart

Incentivesmart are on a mission to help ambitious businesses build more #RewardingRelationships with their employees and customers. Our multi-tenant SaaS platform hosts B2B loyalty programmes for a diverse client base of international brands. We have experienced exceptional year-on-year growth and are looking to strengthen our Marketing Team as our business continues to grow.

Incentivesmart has the foundations of a well-established company, the culture and passion of a start-up, and seriously ambitious growth plans for the coming years. You will be an important member of a growing and highly motivated team.

*At Incentivesmart we pride ourselves on our fantastic company culture and values. It’s not just something we talk about, it’s something we incorporate in our work; with clients, suppliers and with each other. We love collaboration and have a real sense of community and fun!

That’s why Incentivesmarties love being in the office, because they can immerse themselves in our culture! And our new offices at Unity Place, Milton Keynes really are something special!

Incentivesmart is committed to being a flexible employer and recognises the importance of maintaining a healthy work/life balance. We offer hybrid working options to all employees, once the initial training period is complete. This is always at Line Manager’s discretion.

REF-215 608