Head of Paid Media & Strategy - Sports Marketing Agency
Blue Pelican
Head of Paid Media & Strategy - Sports Marketing Agency
11 March by Blue Pelican
Blue Pelican jobs

Title: Head of Paid Media & Strategy – Shape the Future at a Sports Marketing Agency

Location: Hybrid – London, Canary Wharf (2 days/week in-office)
Salary: £60-80k + great benefits
Must have the right to live and work in the UK

Ready to lead Paid Media and digital strategy at a boutique, award-winning sports marketing agency in Canary Wharf? For over a decade, we’ve driven digital growth for top sports organisations worldwide, from iconic teams to major events, across the US, Europe, the Middle East, and Asia. We’re trusted by industry leaders to engage fans and deliver results.



Why This Role Rocks

This is your chance to shine. As Head of Paid Media & Strategy, you’ll lead a dynamic role blending innovation and impact. Craft cutting-edge strategies, mentor talent, and shape sports marketing’s future. Reporting to the CEO, you’ll guide 25+ team members and work with senior stakeholders and partners like Google, Meta, and Microsoft.



What You’ll Love

  • Flexibility: Hybrid (2 days in-office) to fit your life.
  • Global Scope: Manage big budgets for clients with worldwide reach.
  • Growth: Start with Paid Media, expand to omni-channel with training.
  • Impact: Mentor talent and build client trust with bold ideas.
  • Influence: Drive ROI for growth-minded clients—your vision leads.


What You’ll Do

  • Craft omni-channel strategies aligned with client goals.
  • Stay ahead of trends to boost campaigns.
  • Collaborate on tracking and reporting with tools like GA4, GMP.
  • Innovate with solutions like CRO, SEO, MVT, DCO.
  • Support Business Development with proposals and growth.
  • Shape our go-to-market strategy in sports marketing.
  • Coach colleagues, fostering collaboration across teams.


Who You Are

  • Proven leader in performance media with impactful campaigns.
  • Expert in digital platforms, attribution, and tracking.
  • Commercial thinker with revenue growth experience.
  • Thrive in fast-paced, agile settings (boutique agency experience a plus).
  • Inspiring, innovative, and curious about trends/tech.
  • Hands-on yet strategic.
  • Sports marketing experience is a bonus, but ambition is key.


Why Join Us?

Your career is yours to shape. We’re part of a global innovator family and partners with Google, Meta, and Microsoft. Enjoy:

  • £60-80k + bonuses.
  • Hybrid work, 30 days holiday + bank holidays, Christmas closure.
  • Training, parental leave, Calm App, socials, and event access.

We value diversity and inclusion—everyone thrives here. Don’t meet every requirement? Apply anyway—passion counts.



Ready to Lead?

Share your LinkedIn, email a CV to (drafts welcome), or chat:
Max Tullis-Turner

Practice Lead, Digital

Blue Pelican

Shape the game—we can’t wait to meet you!

Reference: 54622339
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