Marketing Analyst

Reed.co.uk are looking for a Marketing Analyst to join their Delivery Team in Holborn, London.

Overview

As a Marketing Analyst this role will work closely with the marketing team on providing intelligence and recommendations in line with their overarching strategy via a passion for digital analytics, numbers and marketing insight.

If you're interested in solving problems instead of simply presenting data, prefer to translate statistics into stories, and turn research into meaningful insights, then this is the role for you.

What you’ll do

• Be the Analytics Subject Matter Expert for Digital and Brand Marketing
• Provide analysis on the performance of all marketing activity
• Development of data visualisation and KPI dashboards that reflect best ways to simplify data to various audiences
• Query and transform data from our Cloud Data Warehouse (i.e. BigQuery or Snowflake)
• Work collaboratively, including with external media agency/partners
• Manage all 1st party marketing tagging and pixel requirements?
• Handle all Marketing analytical queries from both the Marketing team and wider business stakeholders turning them into meaningful stories with recommendations

What you’ll need

• A passion for problem solving and critical thinking
• Strong knowledge of data privacy and its importance
• Broad understanding of all Performance Marketing channels, ideally PPC, Affiliates, SEO, Programmatic and Paid Social?
• Excellent communication, collaboration, with an ability to take a lead role on projects
• Strong understanding of ad trafficking and online tracking mechanisms including but not limited to UTMs, floodlight/pixel tags, etc.
• Experience in digital marketing platforms, including but not limited to Google Ads, Google Search Console, Bing Ads, Youtube, etc.
• Proficient in SQL and R/Python, with demonstrable experience
• Proven experience in a market leading visualisation tool (i.e. Looker/Tableau)
• Proven experience in a market leading web analytics tool (i.e. Google Analytics, Adobe Analytics)

Benefits

• Hybrid working
• 25 days annual leave plus bank holidays
• Flexible holiday scheme
• Paid time off to move home
• Contributory pension scheme
• Enhanced family leave benefits
• Insurance benefits including life assurance
• Love Mondays events
• Discount scheme including gyms and popular retailers
• Range of wellbeing and mental health support avenues
• Newly refurbished office in a fantastic location, with countless bars, restaurants and theatres right on the doorstep