Marketing Data Internship

Do you enjoy working with data? Do you have the ambition to have a successful career in Marketing in the future? If you answered 'yes’, you could be just the person we’re looking for.
Our client is looking to hire a talented Marketing Data Intern to join their close-knit and dedicated team on a 3 month internship (July till August 2024). Our client is an award-winning tech start-up specialising in Flexible Living Solutions for Real Estate.

This is a Remote role with a salary of £20K - £21K pro rata. In this role you will contribute to maintaining a robust and well-organised customer database, enabling targeted marketing efforts and supporting the company's overall sales and marketing strategies.

The Company:
Our client is a multi-award-winning tech company with global headquarters in London, UK. They provide SaaS property management solutions and operational support to multifamily residential, student and hospitality sectors globally.
Known more commonly as "Flexible Living", this convergence and cross-section of residential, student and hospitality have blossomed into a major industry globally. Our client is well-positioned to help support the needs of investors, owners, operators and tenants with world-class technology and expertise.
They have developed a pioneering technology platform to power professionally managed flexible rentals - enabling landlords to profit from the rapidly converging worlds of real estate, hospitality, and travel. Their clients include names like Greystar, JLL, Blackstone, and Starwood amongst many others.

About You:

• Highly organised; ability to multi-task and handle multiple deadlines simultaneously
• Data-driven and analytical
• Knowledge about Universities / Student Accommodation advantageous
• Sales and Marketing interest
• Self-starter attitude and ability to exercise judgement and solve complex problems without direct supervision
• Proficient in Excel
• Quick learner CRM systems used HubSpot/Salesforce (training will be provided)
• Excellent communication skills
• If you can communicate in Spanish it would be beneficial

The Role:
This exciting intern role resides within our dynamic marketing department, fostering collaboration with both the sales and customer service teams. Joining our team presents an exceptional opportunity to contribute to a major company-wide project aimed at enhancing our data infrastructure. This initiative entails enriching our existing customer and prospect data, implementing advanced segmentation techniques, and harnessing the power of AI and cutting-edge tools to optimise data management processes.

As part of this project, you will play a critical role in leveraging innovative technologies and strategies to unlock the full potential of our data. By working closely with cross-functional teams, you will help to spearhead efforts to streamline data handling and improve customer segmentation, that drive impactful marketing initiatives. This is a unique chance to make a tangible impact on our organisation's success and shape the future of our data-driven strategies.

If you are passionate about data, marketing and possess a keen eye for innovation, and thrive in a collaborative environment, this interim role offers an exciting platform to showcase your expertise and contribute to a transformative project in a fun and fast-paced environment.

The Opportunity:

• You will be at the tip of the spear when it comes to assisting in researching, identifying and driving our lead generation campaigns.
• You will work across many different customer, product segments and geographies, generating new contact and assisting with data integrity.
• Working with a specialised team of Marketing professionals, and Business Development Managers and Account Executives you will assist the team in creating fresh contacts that aid lead generation.
• Helping to manage our customer database to ensure contact information is accurate and up to date.
• Day-to-day activities include research, data collection, data validation, reporting and supporting the needs of the sales and marketing teams.
• You are a creative problem solver and a strategic thinker.
• Strong work ethic, organised and disciplined to achieve assigned KPI metrics.

Responsibilities:

• Utilise HubSpot for data management: Become proficient in using the Salesforce and HubSpot CRM systems (training will be provided) and leverage its capabilities to effectively manage customer data. Utilise HubSpot to update, organise, and maintain accurate prospect and customer information.
• Perform data segmentation: Collaborate with the marketing team to segment the customer database based on different business types such as student, multifamily, and other relevant categories. Tag customers and prospects accurately according to their business types for targeted marketing campaigns.
• Research and validate contact information: Conduct thorough research to find missing or incomplete contact information for individuals within the customer database. This includes researching email addresses, full names, and companies associated with the contacts. Verify the accuracy of the information through reliable sources.
• Add new contacts and expand the database: Identity and research companies within the target industries (real estate, hospitality, etc.) to add new potential contacts to the database. Gather contact details, including first name, last name, email address, company name, and business type. Ensure all new contacts are properly added to the database.
• Enhance existing contact records: Review and update the existing contact records within the database. Ensure that all contacts have complete and accurate information, including first name, last name, email address, company name, and business type. Fill in any missing details by conducting research and verifying the information.