Job Description:

Marketing Executive – Fixed Term

Bupa Global

Brighton BN1 4FY hybrid 1 – 2 days per week in the office

Fixed Term 12 months  

Full time 35 hours per week

Salary £37,100 - £46,300 depending on experience

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

Bupa Global

Bupa Global is the premium health insurance arm of Bupa. Established in 1971, we provide individuals, small businesses and corporate customers international coverage with products and services so they can access the healthcare they need, when they need it, whether at home or when studying, living, travelling or working abroad.

With a multilingual team of advisers, Bupa Global serves customers across the globe and can provide access to c.1.7m medical providers on a direct settlement basis. Offices are in London and Brighton (UK), Miami and Philadelphia (USA), Dublin (Ireland), Cairo (Egypt), Dubai (UAE), and Hong Kong (China) as well as regional offices in Mainland China and Singapore.

We make health happen

We're looking for a passionate and driven Marketing Executive to join our dynamic team at Bupa Global. This is an exciting opportunity to play a key role in the delivery of compelling marketing communications for our international health insurance proposition, supporting intermediaries, SME and Corporate clients across multiple markets.

As part of our collaborative and fast-paced marketing team, you'll work closely with stakeholders across the business to plan, develop and deliver effective campaigns that put the customer at the heart of everything we do.

How you'll help us make health happen

• Support the development and delivery of go-to-market strategies and plans across UK Market segments.
• Produce marketing assets, including copywriting, creative development, and production, ensuring alignment with our brand position.
• Manage the creation and delivery of online and offline campaign materials across all promotional channels.
• Analyse data and produce campaign performance reports with actionable insights.
• Provide sales teams (B2C and B2B) with marketing collateral and content to support prospect conversion.
• Conduct market research and gather insights to inform marketing plans.
• Set up, manage, and optimise campaign performance, tracking against agreed KPIs.
• Assist in the delivery of assets, content writing and media management through relevant agencies (creative, media, PR or event) to meet timelines and specifications.
• Regularly review multi-channel analytics reports and recommend improvements for positive ROI.
• Populate weekly and monthly reports for performance reporting.
• Ensure all marketing assets are compliant and approved as per marketing compliance requirements.
• Collaborate with internal stakeholders, insurance partners and wider marketing teams to ensure timely and smooth implementation of B2B and B2C campaigns.
• To include events and sponsorship.

You'll thrive in this role if you

• Are a self-starter, naturally proactive and confident taking ownership of projects and acting on your own initiative.
• Have a strong understanding of B2B marketing communications, with experience working in a global, regulated environment (preferably financial services, Healthcare, or Insurance).
• Are customer-focused, with a genuine interest in creating clear, engaging and compliant communications that deliver value.
• Possess excellent project management skills, with the ability to prioritise and manage multiple projects simultaneously.
• Are a confident communicator with strong interpersonal skills, able to build relationships and collaborate effectively at all levels.
• Have a keen eye for detail and take pride in delivering high-quality work to deadline.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You'll receive the following benefits and more:

• 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
• An enhanced pension plan and life insurance.
• Various other benefits and online discounts.

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That's why we especially encourage applications from people with diverse backgrounds and experiences.

You'll be part of an inclusive, values led organisation with a genuine commitment to wellbeing, diversity and making a positive difference. We offer a supportive, collaborative environment where your ideas will be valued, and your personal growth supported.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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