Marketing Manager
Level 3 Assistant Director

UK&I BMC - Marketing & Activation
Reports to Head of Account Based Marketing, Sectors & Geos

The opportunity
As a Marketing Manager in the Marketing & Activation team, you will play a key role in helping to achieve our firmwide strategic objectives by developing and implementing integrated marketing campaigns that help build client relationships, support revenue objectives and enhance the
reputation of the firm.

Sitting within the Marketing and Activation team, which is part of the wider Brand, Marketing & Communications (BMC) function, you will be at the epicentre of where plans turn into action and the rubber hits the road. You will be fundamental to ensuring we deliver our intended outcomes and to interface daily with both internal stakeholders and our agencies and partners.

The role requires a highly motivated individual with the ability to work within a team as well as on their own initiative. The successful candidate is likely to have experience working in a marketing role covering all aspects of the marketing mix. You will need to be able to effectively communicate with multiple stakeholders across the business at all levels. You will have a strong track record in designing and delivering successful campaigns and activity tailored to relevant markets.

Your key responsibilities

• Lead on complex campaigns for some of our largest programmes and markets, working closely with your workstream leader and the business to develop the brief and value proposition.
• Create and deliver integrated marketing campaigns that help build client relationships, support revenue objectives and enhance the reputation of the firm.
• Act as a BMC point of contact for your portfolio of accounts / sectors / lines of business - advising the business on questions relating to BMC including our strategy, activation, and our scope of services. You will represent BMC on relevant Markets Boards as a strategic and trusted adviser.
• Manage the production and execution of agreed deliverables within timelines and budget; measuring the campaign activities and using insights to enhance and refine activity
• Work with the digital and content team to ensure content for your respective portfolio is relevant and compelling with a clear buyer journey
• Responsible for maintenance of relevant EY.COM pages including informing the business of expiring pages and building business cases for extensions by exception
• Crafting UK specific messaging for globally produced reports/pages (where agreed as part of the strategy that these reports/pages will activated)
• Responsible for maintenance of relevant EY.COM People profiles, including removing those no longer required, updates to existing profiles and development of new profiles
• Build a strong internal and external network; working closely with the business, BD, global BMC colleagues and external agencies to develop and deliver differentiated, brand focused and customer centric solutions.
• Support others in the team, creating and fostering a positive team environment where everyone is supported to develop and learn.

• Extensive business experience; or a degree (or equivalent), professional qualification,
• Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
• Time and project management skills - highly organised with a sound attention to detail and an ability to deliver to deadlines
• A strong track record of strategic campaign management, producing quality, consistent messages, through all channels
• A solid understanding of campaign principles, coupled with a strong commercial drive and the ability to deliver high-value activities that deliver return on investment, ensuring alignment with brand and risk management
• An enthusiastic, can do approach and be a strong team player
• The ability to juggle conflicting demands on time and prioritise effectively
• A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice

• 5 years' experience in marketing programme management in a corporate environment.

• Experience of briefing and working with creative agencies.