Marketing Manager - GUL Watersports

Who we are:

For over 55 years Gul has been at the forefront of water-sports technical development and remains the largest UK based performance apparel company. Since the beginning in 1967, the philosophy has been simple - to make the best product possible and support you at every level. It was in the early sixties that Dennis Cross, a man with a passion for surfing, decided that enough was enough. Although he loved surfing, the frigid waters of the Atlantic were too cold, especially in winter! He, therefore, set about designing the first purpose-built wetsuit for surfers. By the early 70’s, Gul had created the ground breaking one-piece wetsuit, which was named 'The Steamer’ due to the steam that came from your wetsuit when removing it on cold days!

About the role:

We are seeking a dynamic and experienced Marketing Manager to spearhead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.

Main Responsibilities:

• Brand Management: Craft and execute strategies to elevate our brand presence in the market. Ensure brand consistency across all marketing channels.
• Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
• Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
• Digital Marketing: Leverage digital platforms to maximise reach and engagement. Manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
• Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals. Collaborate with product development and sales teams to ensure successful product positioning and launches.
• Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.

Required Experience:

• At least 5 years of marketing experience, preferably in the sports or apparel industry.
• Strong understanding of brand development, digital marketing, and e-commerce.
• Proficient in using marketing analytics tools and web management systems.
• Excellent communication, leadership, and project management skills.
• Creative, innovative, and willing to take initiative.
• Passionate about water sports and the lifestyle it represents.