Marketing Manager

Marketing Manager

Birmingham

Up to £40,000

Company Profile

One of the UK’s leading manufacturers providing a diverse range of high-quality safety products and workwear, you will be joining during an exciting period of product & market development and your role as Marketing Manager will play a key role in the growth of the business.

What’s on offer?

• Enrolment to company pension scheme
• 23 days annual leave (plus bank holidays)
• EV charging on site
• Free parking

What will you do as Marketing Manager?

• Lead and develop the marketing department
• Collaborate with cross-functional teams to develop and execute the marketing strategy
• Monitor and analyse key performance indicators related to brand awareness, perception and engagement
• Work with agencies and the internal team to produce high quality content for the website, social media and trade publications
• Planning and leading photoshoots working with the product team and external photographers to produce quality content
• Work in partnership with the Digital Manager to maximise SEO performance of websites
• Research end user requirements and develop demand pull lead generation programs
• Develop and manage POS programs
• Ensure marketing brochures, documents and records aligned to industry vertical needs
• Plan and oversee trade events
• Take responsibility for the marketing budget monitoring and reporting on campaign ROI

What do you need as Marketing Manager?

• Professional qualification, Masters or Degree in Marketing
• Experience in leading a successful marketing team
• B2B marketing experience with an in-depth knowledge of creating engaging, integrated campaigns
• Knowledge of SEO and digital marketing strategies

ID:- 8191