Marketing Manager

Job Title: Marketing Manager
Location: Norwich (On-site)
Department: Marketing

Our client is a rapidly growing company operating in the online entertainment industry. We are looking for a Marketing Manager to oversee the marketing department's activities and campaigns, leading efforts to strengthen the brand and grow the customer base. This role involves strategic planning, leadership, and execution of innovative marketing initiatives to drive acquisition and retention across multiple digital channels, including email and SMS.

Key Responsibilities

• Strategic Planning and Execution: Develop and implement comprehensive marketing strategies aligned with company goals. Plan and oversee advertising and promotional campaigns for products or services on various marketing channels.
• Team Leadership: Collaborate with the wider team and Group Level, ensuring alignment with business objectives.
• Campaign Management: Coordinate and execute multi-channel marketing campaigns to drive customer acquisition and retention. Monitor and report on the effectiveness of ROI and LTV of campaigns.
• Brand Management: Strengthen and maintain the company’s brand image and voice across all channels. Ensure consistent messaging and visual identity in all marketing materials.
• Vendor/Supplier Management: Source new acquisition partners, qualify proposals, and vet vendors to ensure they provide value and are a suitable fit to grow our customer base. Manage external stakeholders to ensure they deliver against set objectives and KPIs.
• Data Analysis: Utilise data and analytics to measure performance and inform decision-making. Analyse trends and competitor activities to identify opportunities and threats.
• Budget Management: Develop and manage a growing multi-million marketing budget. Ensure cost-effective allocation of resources and maximise ROI.
• Stakeholder Collaboration: Work closely with other departments to align strategies and support company initiatives. Confidently provide strategic marketing updates to the directors and Group Level.
• Digital Marketing: Oversee all digital marketing efforts, including SEO, PPC, email marketing, and paid and organic social media, including YouTube and TikTok.
• New Marketing Channels: Launch and develop new marketing channels to expand our reach, engagement, and customer base.
• Proven Track Record: Demonstrate a proven track record within digital channels and above-the-line marketing.

This role is based at the offices in on the outskirts of Norwich, with free parking. They are ideally looking for somebody who is happy to work on-site.

Experience:

• Ideally 4-5 years of experience in marketing with a proven track record of successful marketing campaigns.

Skills:

• Strong leadership and stakeholder management skills.
• Excellent verbal and written communication skills.
• Proficiency in marketing software (e.g., CRM tools, Google Analytics, SEO tools) and MS Office.
• Strong analytical experience and ability to analyse multiple sets of data.
• Proven project management skills.
• Creative and strategic thinking.
• Ability to work under pressure and meet deadlines.