Marketing Manager

This expanding family run business is a specialist supplier to veterinary hospitals and surgeries. This is a great opportunity to be part of a fast-growing organisation, working within a friendly, supportive team.

The company is in a lovely rural setting therefore, candidates must have access to their own transport.

Key duties & responsibilities

• Manage and coordinate marketing and creative staff
• Lead market research efforts to uncover the viability of current and existing products/services
• Allocation of tasks to contractors and external agencies and holding them accountable for delivery
• Brainstorm ideas for new campaigns
• Developing Marketing Strategy and Plans in line with the agreed business strategy
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring staff meet deadlines and complete necessary tasks
• Analyse data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure
• Leading the execution and delivery of day-to-day marketing and brand building activity
• Supporting the leadership team in development and execution of marketing strategy
• Being a lead contributor in building a customer-first marketing culture within the business
• Managing the allocated marketing budget
• Organising promotional events such as trade shows

Required qualifications, knowledge, experience & skills

• Demonstrable experience in marketing
• Experience of driving business growth with innovative, demand generation and prospecting campaigns
• Comfortable setting and delivering against a range of performance metrics and KPIs
• Strong understanding of digital marketing effectiveness and performance
• A creative eye and the ability to judge the right creative assets by execution channel
• Team management and development
• Financially astute, ability to understand performance and drive commercial results

Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained.