Partner Marketing Manager

Partner Marketing Manager

£55k-65k

Need to live close to the South West and visit Bristol once a week - essential

Financial services business, fast growing, Bristol and London offices

Partner Marketing Manager, you’ll join a business that is in a scale up position, they are innovative, passionate, forward thinking, ambitious and play their part on making life better for us all; they value employees and fosters a supportive and collaborative culture. Yes, we’re big fans of this employer!

Reporting to the Head of Partnerships, this is a newly created role to drive growth for B2B2C activities. It’s a fantastic opportunity for somebody to build out this function from scratch. Getting a new partner on board is only the first step; from there, it’s about building journeys to connect with and convert new audiences — then continually optimising these. You’ll be responsible for making the journeys that connect the business to a partner’s audiences as effective as possible, whether the touchpoints are landing pages, communications, social content, events or within the product. You’ll also work with the team to foster that connection with partners themselves.

What you’ll need:

• Around 5+ years in a similar role, where you’ve worked on a consumer brand, ideally a digital product
• B2B2C is essential
• People management experience
• Able to craft compelling and persuasive copy for a partner audience
• Good understanding of brand, and brand partnerships
• Experience working in high growth scaleup businesses preferred

Duties:

• Develop and deliver partner marketing strategies - build reputation and brand amongst partner audience, developing and delivering strategies to raise awareness of and interest the business
• Identify and establish brand partnerships
• Streamline lead generation - build processes and tech stack to streamline inbound and outbound lead generation
• Create and implement media plans:
• Develop an organic and paid media plan targeting partners and perspective partners on all appropriate channels
• CRO experimentation with partner channels:
• Take a test and learn approach to experiment with existing partner channels to increase conversion rates
• Develop marketing and sales collateral
• Plan events and webinars
• Create communications plan

Personal traits:

Empathetic, collaborative, proactive, enjoys a fast pace environment, team player, thrives on empowering your team and forging great relationships.

Top skills:

B2B2C, conversion rate optimisation (CRO), communications and copywriting, lead generation and nurture, brand partnerships

Reference REH - DTDY8046

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