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Performance Marketing Manager

Posted 20 June by Gleeson Recruitment Group
Salary icon £40,000 - £50,000 per annum
Location icon Walsall , West Midlands

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Gleeson Recruitment Group are pleased to be working with a ecommerce retailer, based in Walsall to recruit for a Performance Marketing Manager on a permanent, full time basis.

Job title: Performance Marketing Manager

Location: Walsall

Salary: Up to £50,000

Contract: Full time, permanent, hybrid once probation passed 2 days WFH

Start date: June 2024-August 2024

The role:

We are looking for successful Digital Marketing professionals to join this growing digital first business as a Performance Marketing Manager,

In this role you will be driving traffic to site and own trading across 5 ecommerce platforms. You will be responsible for the growth of these platforms through Paid, Social, Email, Affiliates and Display.

Responsibilities:

  • Grow sales profitably across various channels including Paid, Social, Email, Affiliates, Display, PR, and mass media.
  • Manage and strategically allocate a marketing budget in excess of £1.5m.
  • Develop and execute a strategic plan to meet sales targets.
  • Drive CRM activity to enhance customer retention, particularly within the B2B electrical trade sector.
  • Lead and energize an in-house marketing team to deliver profitable results.
  • Communicate effectively with internal and external teams on the marketing plan.
  • Collaborate closely with purchasing and finance teams to support business initiatives such as selling aged stock and launching new brands/lines.
  • Provide data to support better buying decisions and leverage increased trading activity.
  • Foster a collaborative, ownership-driven, and accountable team environment.

Candidate criteria:

  • Ensure team alignment with sales objectives.
  • Manage product pricing to balance sales and profit, monitoring competitor pricing impacts.
  • Achieve profitable sales revenue across multiple channels.
  • Meet deadlines and take accountability for performance.
  • Utilise data analytics tools (GA4, Looker Studio, Excel).
  • Lead internal teams and coordinate with external agencies.
  • Experience in B2C, D2C, and B2B online sales.
  • Communicate effectively in team, project, and campaign management.
  • Drive impact in domestic heating/cooling and trade electrical sectors.
  • Aim for growth into a senior leadership role.
  • Proficient in MS Excel for data analysis and trend identification.
  • Advanced in website analytics using GA4, GTM, and Looker Studio.
  • Manage PPC accounts to achieve sales and ROAS targets.
  • Knowledge of SEO.
  • Experience in affiliate marketing and aggressive sales growth.
  • CRM and email marketing expertise for customer retention and LTV growth.
  • Shopify experience is a plus.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

Reference: 52918655

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