PPC Manager | Lancashire | Multi- Channel Retailer | Salary up to £45k | Hybrid Working

An exciting opportunity has become available for an experienced PPC Manager to join an eCommerce team in a dynamic and fast-paced environment. This position is perfect for an individual with extensive paid search experience who is focused on driving performance and generating substantial revenue.

The PPC Manager will be a key member of the eCommerce Performance Marketing team, responsible for overseeing the daily management and ongoing optimisation of paid search accounts. Managing a significant budget, the PPC Manager will ensure the channel meets set revenue targets and plays a crucial role in the continued growth of the business.

Main responsibilities in the position of PPC Manager includes:

• Develop and execute the PPC strategy, ensuring the channel delivers on revenue targets for both the business and associated brands.
• Manage account budgets and set clear expectations for all activities to ensure measurable returns on spend.
• Monitor and optimise paid search performance, focusing on KPIs such as Impression Share, CTR, and ROAS.
• Oversee PPC campaigns across YouTube and Google Display to maximise exposure.
• Implement best practices to ensure the most efficient operation of paid search accounts for both brands.
• Conduct experiments to test new features and strategies, maintaining a continuous test-and-learn approach.
• Provide regular reporting and performance analysis to ensure stakeholders remain informed.
• Lead the PPC Analyst within the team and collaborate with external agencies and search partners.
• Work closely with the SEO team to align and support a unified search strategy.
• Monitor and analyse competitor PPC activity, using auction insights to improve positioning and performance within the market.

PPC Manager Benefits:

• Salary up to £45,000
• Hybrid working
• 25 days holiday

To be considered for the position of PPC Manager, you will offer the following:

• Established in a PPC account management role
• Experience of managing enterprise-level budgets
• Profit-focussed and KPI driven
• Excellent communication skills
• Incredibly organised and confident in a fast-paced environment
• A commercial attitude
• Highly numerate with strong analytical skills
• Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre
• A passion for eCommerce and all things digital

DESIRABLE

• Degree in Marketing, Business Studies or similar
• Google Ads certified
• Experience of managing digital marketing campaigns in the retail sector.
• Working on performance max campaigns, YouTube and Google Display.
• Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.

This position is designed for a highly skilled PPC Manager with a passion for performance marketing and a strong focus on measurable success. Apply today to find out more.

BBBH32579