PPC Specialist - Collections & Acquisition

Location: Remote (Travel to Nottingham on an ad-hoc basis when required)

Reporting to: Head of Digital Marketing

Leading specialist lender providing financial solutions to customers requiring flexible and affordable short-term financing options, is seeking an experienced PPC Specialist to drive their digital acquisition strategy, with a particular focus on collections and debt consolidation campaigns. This role is crucial in helping them reach customers who need their financial solutions whilst ensuring compliance with regulatory requirements.

Key Responsibilities

• Digital Campaign Strategy & Execution
• Develop and manage high-performing PPC campaigns across Google Ads and Microsoft Advertising platforms
• Create and optimise targeted campaigns for different customer segments, including debt consolidation and financial solutions
• Implement sophisticated audience targeting strategies whilst adhering to FCA guidelines
• Ensure all campaigns comply with financial promotions rules and Consumer Duty requirement
• Work closely with the Collections team to align PPC strategy with collections objectives
• Performance Optimisation - analyse user behaviour and conversion funnels to identify opportunities for improvement
• Conduct A/B testing across landing pages and ad copy to enhance conversion rates
• Develop remarketing strategies that align with regulatory requirements
• Utilise Google Analytics, Microsoft Advertising, and other tools to track campaign performance
• Generate comprehensive reports on key metrics including CAC, conversion rates, and ROI

Required Experience & Skills

• Minimum 3 years' experience in PPC management, ideally within financial services
• Proven track record in managing large-scale Google Ads campaigns
• Strong understanding of FCA regulations regarding financial promotions
• Advanced Excel skills and experience with data analysis
• Google Ads and Analytics certifications
• Experience with automation and bid management tools
• Analytical mindset with strong attention to detail

Rewards & Benefits

• Competitive salary up to £60k DOE
• Performance-related bonus scheme
• 25 days annual holiday (+1 additional day per year up to 30) + Bank Holidays
• Flexible working arrangements
• Private Healthcare
• Enhanced pension contribution
• Professional development and training opportunities
• Modern office facilities in Nottingham city centre
• Employee assistance programme
• Brand spanking new offices!
• Lots more!

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