Product Marketing Director

We are looking for a Product Marketing Director to lead the product marketing strategies of their leading SAAS products portfolio. The successful candidate will have a track record in helping B2B SAAS businesses to increase new customers whilst also improving customer adoption.

Client Details

Our client is a leading player in the software industry with a global presence. With a strong market presence, the company is committed to delivering superior customer experiences and driving growth across its diverse portfolio.

Description

As the Product Marketing Director, you will:

• Leading the development and execution of comprehensive product marketing strategies for the SAAS portfolio.
• Identifying opportunities for product growth and market expansion across new prospects and existing customers.
• Collaborating with cross-functional teams to drive product success.
• Overseeing market research and competitive analysis.
• Leading the creation of marketing collateral and product messaging that articulate product value propositions.
• Developing and implementing effective go-to-market strategies.
• Establishing and managing the marketing budget.
• Tracking and reporting on marketing performance metrics.

Profile

A successful Product Marketing Director should have:

• Proven experience in product marketing within the B2B SAAS industry.
• Experience in product marketing strategies for complex IT technologies into technical audiences
• Ideally global experience
• Experience marketing to Mid-Enterprise level prospects and customers
• Strong leadership skills and the ability to inspire teams.
• Excellent strategic planning and execution skills.
• Strong analytical abilities and a data-driven approach to decision making.
• Outstanding communication and presentation skills.
• Hybrid working, can also be based from London or Birmingham offices.

Job Offer

Up to £100,000 Basic Salary + Bonus + Benefits