Product Marketing Manager - Payments

Product Marketing Manager (Payments/FinTech)

Sterling Williams are working closely alongside a B2B cross-border payments provider, who are looking to hire a Product Marketing Manager for their growing team in London.

This role will operate a hybrid working model (3 days in London, with 2 working from home).

The successful candidates will have experience from within the Payments, Remittance, or wider FinTech industry and the role will help with:

• Define global go-to-market strategy and execute product launches from beginning to end. Work with marketing, product, sales, finance & international teams to develop marketing campaigns that drive demand.
• Work with the creative team and external agencies to develop marketing assets to support product launches including writing briefs, packaging, naming, and web assets
• Be an expert on competitive products, trends, and technologies and share insights across the company
• Influence key marketing & product decisions (e.g. naming, positioning, packaging, creative strategy, form factor, feature prioritisation, etc.)
• Optimise product performance & experiences by having a comprehensive understanding of products in market, keeping a pulse on KPls, and provide recommendations (e.g., channel, product, marketing).

We'd love to speak with candidates who are:

• Experienced marketers who can partner with sales teams to drive leads through multi-channel outbound and inbound marketing campaigns.
• You will have a track record of owning campaigns and driving pipeline growth.
• You understand and have experience working closely with product teams to help steer the future shape and quality of the product
• Industry experience from within the Cross-border payments, FinTech, Remittance, FX, or business acceptance is necessary.