Senior Associate Director - Econometrician

Senior Associate Director - Market Effectiveness

You will be joining a global communications media agency leading with breakthrough thinking, building growth for brands, and helping their clients see the bigger picture.

You will be working on two of their largest accounts - the first being one of the biggest advertisers in entertainment, sport and cinema. The second is one of the biggest retailers in the UK. The company work closely with them across their digital strategy, manage the planning and buying across Display, Paid Social and Programmatic. You will be exposed from day 1 to leading technologies and data-driven strategies, delivered across a wide range of media implementations.

The Role

This role will drive the analytical sophistication across two major clients, being at the forefront of new applications of analytics, to support data-led decision making across the planning and implementational teams.

This role will have dual aspect: charged with campaign analytics (campaign measurement and experimentation, in campaign optimisation enablement, post campaign analysis) and marketing analytics (budget setting and channel allocation, measurement strategy and learning agenda).

You will be responsible for the stakeholder relationships with key technology partners the company work closely with in this area as well as the main contact and champion for the tooling the company make use of in this area. You will be responsible for ensuring this tooling is actively used across the full team to optimise marketing activity.

This role will be key in linking short term campaign activity to longer term brand and customer metrics, being the key point of liaison between the company and the client's econometrics provider.

3 best things about the job..

• You will at the forefront of the measurement agenda within the company
• Continuous learning, autonomy & room for development with the best in the industry.
• You will be working on two of their largest clients, and with partners who are leaders in the their fields.

Who are you?

• You have a keen interest in the future of marketing measurement and a background in econometrics and/or analytics role.
• You would have line managed before and are organised and thorough in your work.
• Good at engaging with a variety of stakeholders across technical and non-technical disciplines, you will hold some skills/ability in either SQL or python

If you are looking for a new role and have the experience listed, please apply today!

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.