Senior Content Strategist

Central Employment are working with an established and growing Digital, Creative and Brand agency in Newcastle, as they look for a highly creative and client facing Senior Content Strategist. 

Senior Content Strategist profile:

As a Senior Content Strategist, you will play a pivotal role in shaping and executing content strategies that drive engagement, enhance brand presence, and achieve business objectives. You'll work closely with cross-functional teams to create and deliver compelling, cohesive content experiences across various platforms and channels.

Key responsibilities include:

• Develop comprehensive content strategies aligned with client business objectives, target audience, and brand identity.
• Work with digital marketing teams to generate creative and engaging content ideas that resonate with the target audience.
• Oversee and guide the creation of high-quality content that has a clear cohesive journey to nurture future and current customers across multiple channels including websites, paid channels, social, and email.
• Work with SEO, Paid and CRO teams to transform landing page performance and reduce drop out through the user journey.
• Brief in creation of creative assets with design team.
• Conduct audience research to understand their preferences, behaviours, and pain points.
• Use data and user feedback to gain insights into content effectiveness and audience engagement.
• Continuously monitor industry trends, competitor activities, and content best practices to inform strategy refinements.
• Build a culture of collaboration, creativity, and innovation within the content team and across the organization.

Experience:

• Bachelor's degree in Marketing, Communications, Journalism
• Experience in using Data Google Analytics GA4 to measure content performance and make decisions
• 3+ yrs in a dedicated Performance Marketing agency 
• Strong understanding of digital marketing principles and SEO best practices
• Desirable experience in running CRO A/B or split tests
• Desirable experience in running paid ad campaigns

Skills/Qualities

• Excellent written and verbal communication
• High attention to detail
• Analytically minded
• Loves to work in a team
• A creative thinker
• Client facing