Job Title: Senior Digital Marketing Executive

Location: Tamworth - on-site role

Salary: Up to £38,000

SF Recruitment are supporting a manufacturing business to recruit a Senior Digital Marketing Executive

About the role: This role reports directly to the Group Marketing Manager and sits within a dynamic in-house team responsible for delivering online and offline Marketing, Communications, and Design services across the Group of companies. As a Senior Digital Marketing Executive, you will play a vital role in supporting the Group's digital communications strategy, working closely with the Group Marketing Manager and Marketing Manager. You'll have the opportunity to think and act creatively to develop and shape how the Group is represented across multiple digital platforms. Your responsibility will focus on identifying and leveraging opportunities to enhance the Group's reputation and continue to build on its already well-established brand identity.

Key Responsibilities:

• Enhance the online presence and overall success with a particular emphasis on social media, YouTube, 3rd party website advertising, email communications, influencer marketing, and other digital marketing opportunities.
• Develop and execute B2B and B2C digital marketing strategies to increase brand awareness and lead generation.
• Coordinate day-to-day marketing output and collaborate with cross-functional teams to ensure alignment with overall business objectives.
• Directly report to the digital marketing coordinator.
• Oversee and be the main contact for the Group's influencer program, focusing on contacting, gifting, creating and maintaining relationships, and ensuring T&C's are suitable and up to date.
• Lead, support, and oversee the execution of online content creation across multiple platforms, including creating engaging and informative content, graphics/reels, social post schedules, and community engagement.
• Drive the YouTube and Podcast strategy with assistance from the Marketing and Video team.
• Manage and optimise digital advertising campaigns to reach target audiences effectively.
• Develop digital marketing campaigns with the assistance of the Digital Marketing Coordinator and Marketing Coordinator.
• Write strong content for a broad range of digital mediums.
• Manage budgets.
• Plan and create digital advertising and HTML e-shots for external media partners.
• Develop and implement an email communications platform for the B2C audience.
• Assist in planning the internal email diary for the group and topic decisions.
• Stay abreast of industry trends and emerging digital marketing technologies and conduct competitor analysis.
• Protect the brand reputation through social monitoring, including responding to online comments, feedback, reviews, and complaints.
• Monitor and analyse KPIs to assess the effectiveness of digital marketing efforts, providing regular reports and identifying areas for improvement.
• Act as a brand guardian ensuring all internal and external material is consistent in tone of voice, messaging, and visual identity.
• Undertake other tasks as reasonably directed to ensure the smooth running of the business.
• Work closely with the SEO analyst to optimize digital marketing keywords and improve searchability.

Skills and Experience:

• Proven experience managing a team.
• Proven experience in an executive/senior digital marketing role.
• Proven experience with influencer marketing.
• Proven experience with a wide range of digital marketing campaigns - B2C & B2B.
• Proven experience creating and implementing digital marketing and social media campaigns across multiple platforms.
• Proven experience with Hootsuite or similar platforms.
• Well-organized, reliable, and hardworking, able to work independently and as part of a team with the ability to manage multiple priorities.
• Self-motivated and enthusiastic to continuously improve knowledge and skills.
• Ability to work closely with all departments and third parties.
• Excellent written and communication skills.
• Ability to work under pressure and meet deadlines.
• Ability to analyse and summarize data and statistics, including social and email analytics.
• Strong attention to detail with a creative approach.
• Strong project management skills.
• Proficiency in Adobe Creative Suite.
• Good knowledge of MS Office, Google Drive, and Google Analytics.
• Degree or CIM qualification in Digital Marketing or similar.
• Creative thinking to bring new and innovative ideas to generate leads for the company.
• Understanding of SEO keywords and searchability within digital marketing.