SENIOR MARKETING ANALYST - LONDON

UP TO £75,000

THE COMPANY

I have partnered with a globally renowned marketplace on a key Marketing Analytics hire.

THE ROLE

The successful Senior Marketing Analyst responsibilities will include:

• Analyse marketing performance across BTL and ATL channels, covering attribution, incrementality, causal inference, and personalisation
• Conduct post-campaign analysis for a variety of campaigns, including brand and tactical initiatives
• Build and maintain dashboards and reporting tools, primarily in Looker
• Provide clear, actionable insights through strong data storytelling to marketing and commercial stakeholders
• Support personalization and segmentation strategies through advanced data analysis
• Collaborate with marketing and commercial teams to ensure analytics drive meaningful business impact

YOUR SKILLS AND EXPERIENCE

The successful Senior Marketing Analyst will have the following skills and experience:

• Experienced in marketing analytics across BTL and ATL channels
• Strong skills in SQL and experience with a data visualization tool (Looker preferred, but flexible)
• Expertise in marketing attribution, incrementality testing, causal inference, personalisation, segmentation, and post-campaign analysis
• Excellent insight generation and data storytelling skills, with the ability to clearly communicate findings to non-technical audiences

THE BENEFITS

The successful Senior Marketing Analyst will receive a salary of up to £75,000, plus an array of additional benefits.

HOW TO APPLY:

Please register your interest by sending your CV to Harry Mincer via the apply link below.