Senior Marketing Executive - Fixed term Contract

We are seeking an event marketing specialist to lead and inspire campaigns for the DigiGov Expo across multiple channels. This 6-9 month fixed term contract involves liaising with external supporters to ensure all event collateral aligns with brand standards and remains relevant. The candidate will be responsible for growing the Expo by creating, implementing, managing, and reporting on campaigns aimed at increasing brand awareness, driving visitor registrations, enhancing contact engagement, and improving visitor retention.

This role can be based in London or Manchester.

About Us

We pride ourselves on creating vibrant communities through events, exhibitions, conferences, and training courses that serve diverse industries, from education to healthcare to emerging technology. Our goal is to understand and address the evolving challenges faced by these communities, striving to deliver impactful solutions. With a track record of excellence across various markets, we are dedicated to enhancing the sectors we serve.

Duties and Responsibilities

• Researching, planning and implementing marketing plans
• Copywriting for email, ads and longer form content pieces

• Leading the execution of 365 marketing campaigns
• Measuring, tracking and improving performance using Google Analytics and HubSpot
• Reporting back on the performance of specific channels
• Adjusting and adapting plans in real time in line with performance against KPIs
• Working with the Head of Marketing to improve conversion, retention & engagement

• Monitoring the latest marketing trends to ensure maximum visibility and explore all opportunities
• Using outreach to understand the market, core audience personas and their associated pains and gains

Essential Skills & Abilities

• Strong analytical skills
• Work well under pressure and towards tight deadlines
• Maintain excellent communications skills both written and verbal
• Fantastic attention to detail
• Proven experience in a Expo marketing role
• Experience of online marketing tools
• Experience with Digital Marketing Channels
• Strong business acumen
• A drive to get involved in new marketing channels and technology
• A bright and enthusiastic individual with great attention to detail and creative skills
• Strong communication skills

Desirable Skills & Abilities

• Experience of working in Tech sector
• Experiencing using HubSpot or marketing automation tools
• Knowledge of the public sector (Central & Local Gov)

What Do We Offer?

• Competitive Salary
• 37.5-hour workweek
• 25 days holiday (increasing 1 day per year up to a maximum of 30 days)
• Day off for your birthday
• Flexible working arrangements (1 day in the office with your team, flexibility for events/meetings)
• Access to corporate discounts at over 3500 UK gyms
• Tech scheme
• Westfield Health Cash Plan
• Cycle to work scheme
• Workplace Nursery scheme
• Group Life Assurance
• Employee Assistance Programme
• Pension Scheme
• Summer and Christmas parties, team socials