Senior Social Media Manager

Posted 2 days ago by eFinancialCareers
New
Competitive salary
Edinburgh , Midlothian
Permanent, full-time
Be one of the first ten applicants

Register and upload your CV to apply with just one click

View all jobs
At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Role Title: Senior Social Media Manager
Department & Team: Marketing, Digital Experience
Management Level: Manager/Expert
Role reports to: Head of Digital Experience

The Role

M&G are looking for a Senior Social Media Manager to bring to life our engagement to promote Financial Advice and to champion the role of the Financial Adviser, so that everyone has the opportunity to realise their financial goals.
The Senior Social Media Manager will shape our strategy across social channels to amplify M&G's commitment to financial well-being, whilst supporting our engagement and communications across our social channels.
Our focus across all of our customers will be what sets us apart, and our social channels provide a basis to connect to all of our customers.
We're looking for an exceptional individual to drive the development of our social media strategy to enable us to create engagement, drive brand and deliver impact across the social channel mix.

Responsibilities
  • Establish our strategic approach to social media, across the channel mix and developing a content strategy that create opportunity to engage with our customers
  • Collaborate across marketing teams, alongside our operational and sales teams to develop and manage a communications framework that helps us get closer to our customers
  • Create and embed communication standards, including copy development, creative and visual stimuli together with measures and KPI's.
  • Create and define our influencer strategy
  • Create, define and operationalise emerging new channels that could support M&G to shape conversations with customers
  • Ensure all analytics of our social media mix and content are integrated into key scorecards and communicated
  • Work closely with key business stakeholders to expand on social content opportunities and communicate the roadmap of enhancements clearly
  • Keep everyone safe - develop in conjunction with Brand, Risk and Compliance clear control policies
  • Ensure we have eyes and ears on our social platforms, alerting the wider team to key announcements

Key Knowledge, Skills & Experience:
  • At least six years of experience developing and owning strategic outcomes in a social media/digital marketing environment within financial services
  • A stand-out ability and understanding of social media functionality, formats and best practices across all social channels with technical understanding of how the industry is evolving
  • Excellent verbal, written and interpersonal communication skills
  • Experience of implementing, developing and delivering financial services content campaigns (both financial and non-financial promotions) via social media management platforms for Financial Advisers and Retail Customers
  • Significant and proven technical capability and experience in using social media advertising platforms for paid social campaigns
  • Highly proficient with social media monitoring tools, for listening, publishing and reporting

Recruiter: Phoebe Ewers
Closing Date: 8th November 2024

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader , and we welcome applications from candidates with long-term health conditions, disabilities, physical, mental health or neuro-divergent conditions. We participate in the Disability Confident 'Offer an Interview' scheme, which means that candidates with disabilities or long-term health conditions who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying. These candidates are also supported to ensure they have the best opportunity to demonstrate that they can do the job.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at:

Reference: 53914832

Please note Reed.co.uk does not communicate with candidates via Whatsapp, and we will never ask you to provide your bank, passport or driving licence details during the application process. To stay safe in your job search and flexible work, we recommend visiting JobsAware, a non-profit, joint industry and law enforcement organisation working to combat labour market abuse. Visit the JobsAware website for information and free expert advice for safer work.

Report this job

Not quite what you are looking for? Try these similar searches