Not sure how it feels to love Mondays? You’re about to find out.
We’re launching an all-new, multi-channel marketing campaign, helping to spread the love Monday’s message to the masses.
And with more than 10 million people across the UK likely to see our brand throughout January, there’s never been a better time to find your next hire on reed.co.uk.
[youtube https://www.youtube.com/watch?v=SfWFZV3eOBQ]
‘That’s how it feels to love Mondays’
Our new take on ‘Love Mondays’ explores exactly what it means to love your job – something which is different for all of us.
So whether it’s getting a pay rise, working with great colleagues, indulging an unhealthy obsession with spreadsheets – or even just going to work with your dog – our advertising in 2019 will showcase countless ways of experiencing just what it could feel like to love Mondays.
Here are just some of the ways you can see our campaign over the next few months:
TV and On Demand
We’re back on TV in 2019 – with our brand new TV ad screened for the first time last Saturday, during the FA clash between Man United and Reading.
Other popular shows where you may have seen the ad this weekend include The Undateables, ITV’s much-awaited new crime drama ManHunt, SAS Who Dares Wins and Who Wants to be a Millionaire.
In fact, we’re now live across ITV, Channel 4, Channel 5, and a whole host of key programming across the major satellite channels.
We even advertised pitchside in Liverpool’s 3rd round FA Cup clash against Wolves (televised on the BBC to 6.5million people).
We’ll also be widely visible to those who prefer to watch their video on demand, with the ads running everywhere from Sky to BT.
YouTube
Aside from the main TV ad, we’ve worked with Google to create a series of new videos specifically for YouTube.
These vary from 6 second ‘bumper ads’ that run before your chosen videos, right up to the full 30 seconds.
So, not only will we have more creative running on the platform than ever before, they’re also purpose built to ensure they’re as effective as possible – and allow us to reach almost a quarter of the UKs 18-34 year olds in the month of January alone.
Outdoor
The campaign won’t just be seen on screen.
Our branding will be live right across the capital, with a new, bolder art direction helping to get our message across.
So, whether you’re travelling by tube, train or automobile this January, if you’re one of London’s 2 million daily commuters, you’ll see how it feels to love Mondays.
Social
We’ve worked with Snapchat to create a bespoke love Monday’s related lens – the first time it’s ever been done in our industry.
This will help bring the campaign to life in the most interactive way possible, and allow their 16 million daily users in the UK to engage with us in a fun new way.
There’s also a whole range of new assets produced just for Snapchat, Instagram, Facebook and Twitter, which will run throughout the start of 2019.
How your business can benefit
At reed.co.uk, we’re committed to building upon our position as the UK’s best-known recruitment brand and attracting a diverse audience of talented jobseekers at every level.
So, by working with us, you can be sure our continued advertising campaigns will deliver more of the people your organisation needs to thrive.
Want to find out more about how reed.co.uk can help you hire? Talk to our team of expert Account Managers today.
