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How to become a Copywriter

125

Copywriter jobs

4,089

Copywriter courses

Career progression and salary expectations for a Copywriter

Junior Copywriter

| Up to £20,000

Copywriter

| Up to £40,000

Senior Copywriter

| Up to £50,000

The role of a Copywriter

What does a Copywriter do?

Does the spelling mistake in this sentense really annoy you? You should become a Copywriter…

Copywriters generate content (also known as ‘copy’), which is used either to promote a product or service, or to advise others on a particular subject area.

Although good Copywriters are found in almost every sector, they usually work within marketing, advertising, and PR; creating everything from press releases, emails and articles, through to brochures, product descriptions, and other forms of TV, web, and print advertising.

Their role also includes editing and proof-reading copy to ensure there are no spelling or grammar mistakes.General duties for a Copywriter include:

Coming up with creative ideas and concepts that fit the brief
Carrying out research on products/services/topics and understanding their target audience
Writing copy that is persuasive, engaging, and interesting to read
Producing and presenting a range of content options
Ensuring all content is ‘on brand’
Monitoring the effectiveness of copy across various platforms
Using stakeholder feedback to make any necessary edits

Is a career as a Copywriter right for me?

A good Copywriter will have excellent English skills, alongside a creative mind and an ability to write clearly and persuasively for a variety of different audiences and situations.

You’ll also need to be thick-skinned, and able to take any constructive criticism on board to ensure your content fits in with the specified brief. Sticklers for grammar and spelling are also always welcome…

A good Copywriter will also need to have the following attributes:

Imagination
Accuracy
The ability to work under pressure
Attention to detail
Patience
Excellent communication skills

What's it like to be a Copywriter?

"I’m a Copywriter for a pretty large ad agency, which in a nutshell is varied, full-on, and exciting. My job mainly involves writing content for clients, whether it’s to go on their company websites, or to be used within advertising campaigns to promote them. I work closely with other creative professionals to build persuasive pitches, and it’s a great feeling when the hard work pays off. Of course, it can be stressful at times, especially when the client is very specific on what they’re looking for, but as long as I use their feedback constructively, the job always gets done to a high standard."

Get qualified as a Copywriter

There are no set entry requirements to become a Copywriter, but many employers will ask for a degree in English, journalism, creative writing, or a similar field. Your writing skills will also be a big factor when it comes to being considered for a role in copywriting, and taking a relevant course in creative writing, proofreading, or copy editing will help you to stand out to employers. Work experience (as well as being able to show examples of your work) will also improve your chances.

Recommended Copywriting courses

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Help finding copywriting work | Unlimited personal support | 21 practical tutor marked assignments
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Copywriting (QLS L4) Many leading corporations including Arsenal FC, British Airways, BT, Disney, John Lewis, and Vodafone use this accredited copywriting course to train their staff. And numerous individuals testify that it is practical, effective and great value for money. T …
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Level 5 Diploma in Copywriting - QLS Endorsed

Janets

Level 5 Diploma | QLS Endorsed | FREE PDF Certificate | 150 CPD Points | 24x7 Tutor Support | Lifetime Access
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Imagine a world where your words hold the power to captivate hearts and inspire minds. Welcome to the realm of copywriting, where the art of crafting compelling narratives intertwines with the science of persuasion. In this realm, you'll embark on a transformative journey, unlock …
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