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How to become a Marketing Manager

Marketing Manager

Career progression and salary expectations for a Marketing Manager

1

Marketing Executive

| Up to £24,000
2

Marketing Manager

| Up to £50,000
3

Marketing Director

| Up to £60,000

The role of a Marketing Manager

Thinking about becoming a Marketing Manager? Let us convert you… Marketing Managers are responsible for promoting a brand or service, as well as managing their team to maximise the performance of various marketing campaigns.Specific duties for a Marketing Manager could include everything from strategic planning and budgeting, through to running digital campaigns, copywriting and managing social media channels.Other tasks for a Marketing Manager could include:
  • Developing in-depth marketing plans
  • Overseeing the creation of promotional material
  • Managing marketing campaigns and budget
  • Looking after digital marketing activity
  • Analysing market trends
  • Reporting back on performance to key stakeholders
To become a Marketing Manager, it isn’t all about creative flair - excellent organisational and planning skills are also absolutely essential.Aside from coming up with creative and copy for campaigns, it’ll be your job to monitor results and help achieve success with all of your activity. Without the right amount of preparation, forecasting and appropriate targeting beforehand, even the cleverest piece of advertising is likely to fall short.You will also need to be pretty up-to-date with the latest industry developments. Those with a natural aversion to ad-words need not apply…Other essential attributes for any aspiring Marketing Manager include:
  • The ability to keep up-to-date with the latest industry developments
  • Confidence
  • A willingness to take risks
  • Attention to detail
  • Excellent presentation skills
  • Analytical and results driven approach to your work
  • A natural affinity for acronyms (ROI, PPC, SEO, TTFN)
"After graduating with a degree in English, I sort of fell into Marketing. Initially, I started out as a copywriter, writing product descriptions and copy for websites. But I really got interested in the SEO side of things (I know, sad right?), and took a CIM qualification to help me learn more. I then moved into SEO Management, and finally became a Marketing Manager full-time a few years ago. The best part of the job for me is seeing a campaign you’ve worked on grow, from planning stages through to completion. And also, when it has a positive ROI. The MD especially likes that part…"

Get qualified as a Marketing Manager

A large percentage of Marketing Managers are graduates, and there are many marketing specific degrees available, such as the MSc Marketing or the MSc Digital Marketing, that'll help you get ahead.

Recommended Marketing Manager courses

  • Product Marketing Manager Essentials

    Course Line
    2-Premium course *|* 2 Free Certificates *|* Designed by Industry Experts *|* Lifetime Access
    • Online
    • 21 hours · Self-paced
    • Certificate(s) included
    • Tutor support
    Great service
    ...prepared for your Product Marketing Manager Essentials profession. Enroll now for a successful Product Marketing Manager Essentials career! This Product Marketing Manager Essentials training offers Free Time Management Course This Product Marketing Manager Essentials bundle is ideal …
    £21

  • Product Marketing Manager Advanced Diploma

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    11 Premium course bundle | 11 Free Certificates | Designed by Industry Experts | No Hidden Fees | 24/7 student support
    • Online
    • 24 hours · Self-paced
    • Certificate(s) included
    • Tutor support
    Great service
    ...your career in the Product Marketing Manager Mastery field. This Product Marketing Manager Mastery bundle comes with Course 1: Product Marketing Manager Level 3 Advanced Diploma Course 2: Product Manager Level 3 Advanced Diploma Course 3: Product Management Course 4: Product design …
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