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How to become a PR Assistant

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PR Assistant jobs

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PR Assistant courses

Career progression and salary expectations for a PR Assistant

PR Assistant

| Up to £25,000

PR Manager

| Up to £40,000

Head of PR

| Up to £60,000

The role of a PR Assistant

What does a PR Assistant do?

Are you all about building buzz around the brand? You should work in PR...

A career in public relations involves managing the perception of clients with the media and the public. Large companies or individual clients can hire PR firms to help ensure that they are viewed in a favorable light by other people or organizations.

A day in the life of someone working in PR could include:

Monitoring social media and news outlets about your client’s media perception
Writing and editing press releases, articles, or speeches on behalf of your client
Brainstorm and recommend PR campaigns and strategies
Represent and speak on behalf of your client in a variety of media situations

Is a career as a PR Assistant right for me?

Effective Public Relations Assistants not only have skills grounded in written and verbal communication, but also have a knack for knowing what is going on in the media and keeping up to date with current situations.

They also are comfortable constantly being around and interacting with people all day, so for the most part this career field is most suited for naturally extroverted individuals.

A strong PR specialist also:

Copes well under pressure and tight deadlines
Has a genuine interest in all forms of media communication
Can juggle many tasks simultaneously
Is quick on his or her feet
Has the ability to convey ideas quickly and precisely

What's it like to be a PR Assistant?

"No two days are ever the same in Public Relations- everything can be going great for your clients one day, but the next day something might happen so you’re scrambling last minute press releases and coaching them on what to say on an interview. You just never know what to expect. The hours can be long, especially if you’re in the midst of a huge PR campaign, but I love how many people I get to interact with on a daily basis."

Get qualified as a PR Assistant

There isn't a set of required qualifications to break into public relations, but due to the competitive nature of the industry it’s not a bad idea to gain as much experience as possible. Ideally an entry level public relations certificate will help you build your skills around journalism, advertising, or marketing. Similarly, a Level 2 Diploma will help build upon previously learnt skills.

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