Average Digital Marketing salary in West London

An exciting new instruction for a Digital Performance Marketing Specialist to join the European Digital Team of a global manufacturing client with offices close to London Euston and offers attractive hybrid working arrangements. The role is presented on a temporary basis, initially for approximately 12 months, with 2 days in the office and 3 days working from home and is designed to work alongside and support another Performance Marketing Specialist within the business, plus you will take on some of your own areas of work. The European Digital Performance Marketing Specialist will be responsible for managing PPC & DSP budgets on Amazon Ads across our European subsidiaries. The ideal candidate will have a strong understanding of PPC and DSP platforms, as well as the ability to manage and optimize campaigns across multiple channels in partnership with our Amazon Agency. There is also a requirement to work effectively with Local Marketing teams to ensure that they are getting the most out of their investments. Responsibilities: Manage PPC & DSP spend across our European subsidiaries.Develop and execute performance marketing campaigns for each market, aligned to each brand's strategy.Work with Amazon Agency & Amazon Ads teams to optimize campaigns and track results.Identify and test new channels and opportunities.Analyse data to identify trends and insights.Report on performance and make recommendations for improvement to stakeholders.Upskill and enable local marketing teams to understand and get the most out of their investments. Qualifications: 4-5 years of experience in performance marketing.Strong understanding of PPC and DSP platforms.Experience with Amazon Ads and working with cross-functional teams.Ability to manage and optimize campaigns across multiple channels and brands simultaneously.Strong stakeholder management skills.Excellent analytical and problem-solving skills.Excellent communication and interpersonal skills.Ability to work independently and as part of a team. Rate of Pay/Hours of Work: An attractive rate of pay is available depending on experience 37 hours per week Hybrid working: 2 days in the office and 3 days Duration - approx 12 months If you are a highly motivated and experienced Digital Performance Marketing Specialist who is looking for a challenging and rewarding opportunity, we encourage you to apply for this exciting European role. Recruitment Solutions (Folkestone) Limited acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. By applying for this job, you accept the Terms & Conditions, Privacy Policy and Disclaimers which can be found on our website.

Digital Marketing Manager - 12 Month FTC Location - London Your New Company With over 244 offices in 33 countries across the globe, Hays are the largest specialist recruitment agency. Hays is recognised in the recruitment sector for its industry leading training & development opportunities. Your New Team The Digital Marketing Manager will work on a wide range of digital marketing related activities, projects and initiatives spanning SEO (On-site, Off-site, Technical and Content) Performance marketing (Paid Search/Display/ Paid Social/Programmatic) and Website ( Updates and Enhancements) Your New Role Strategize, plan, and execute SEO, pay-per-click, social media, display and programmatic campaignsCraft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter.Define content development, syndication, distribution, and link-building strategiesDraft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practicesAnalyze and translate data from web analytics into actionable plansAdvise on SEO best practicesWork with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.Build and optimize powerful B2B campaigns in Google, Bing & YahooDaily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.Manage digital advertising budget and spend, including bid management.Execute bid changes based on pacing and performance.Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successfulDevelop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goalsConduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystemsMaintain and manage search tools to identify site issues and collaborate with the development team to resolve defectsEnsure alignment between paid search and organic search strategiesAdvise on content types, topics, and keywords to explore to maximize clients' search rankingsConstantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients Key Requirements for success Experience with content management systems is a must, with confidence in HTML coding also required. (Liferay/WordPress).Experience in using Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms.Experience in using analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google PageSpeed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.).Experience in working with core web tools SEMrush, GA, GTM, GSC, Screaming Frog.Evidence of having worked with data or marketing analysts to generate insights based on web activity and content interaction is desired.Familiarity with browser compatibility, responsive / cross-device responsive testing required. (BrowserStack).Familiarity with user testing and available techniques to A/B test and improve the site desired (HotJar).Good understanding of web governance principles, managing - GDPR, privacy, opt-in/out.Project management skillsets required.Able to effectively operate and complete complex tasks with minimal oversight.Problem-solving mindset with high attention to detailProven ability to interact & collaborate across multiple disciplines to accomplish a common goal.Strong knowledge of the web development process and fundamentals of digital marketingAbility to build reporting based off web behaviour and key SEO metricsGoogle AdWords and Google Analytics certifications a plus Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you're thinking of a new tomorrow for your career, whatever your background, let's work together to create it! At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career. Hays Recruitment is a trading division of Hays Specialist Recruitment Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Digital Marketing Executive Travel Industry £30,000 + Great Benefits Hybrid - West London Our client is a well-established tour operator who specialise in Ski and winter sports based holidays. They are now recruiting for Digital Marketing Executive to join the team who will primarily be responsible for managing the website as well the primary digital acquisition channels including SEO, PPC, online display and affiliates. The key responsibility for the Digital Marketing Executive is to increase engagement, enquires and online bookings through their activities. Previous digital marketing experience in a commercial role is essential. This role is offered on a hybrid basis. Digital Marketing Executive Duties Responsibilities: Developing, reporting, and implementing an SEO strategy Coordinating, briefing, and reporting on the Paid Search (PPC) agency regarding monthly budgets and keyword priorities Responsible for continuously developing, testing and optimising the website (on both desktop and mobile). Using GA4 (and other analytics platforms) daily, responsible for monitoring, reporting on and agreeing improvements to customer journeys, reporting on quality and quantity of web traffic from all channels Digital Marketing Executive Experience Required: Previous digital marketing experience is essential Good working knowledge of reporting tools such as Google Analytics 4 (GA4) Experience of managing PPC campaigns and budgets Experience of using a content management system (CMS) to update websites Experience of e-commerce websites and techniques Problem solving and analytical skills Results driven, ability to multitask in fast paced environment Digital Marketing Executive Salary and Benefits: Base Salary circa £30,000 depending on experience Hybrid working Monday to Friday 9-5.30 Annual ski trip Discounted travel 22 days annual leave + 8 bank holidays To apply for the Digital Marketing Executive role, please email your CV and a member of the team will be in contact to discuss the role and company