Customer Relationship Management
KESDEE Inc
Summary
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Overview
This e-learning course on BBM - Marketing is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.
Description
- Essential elements of marketing of bank services
- Meaning of market research and its benefits
- Promoting and Pricing strategy of bank services
- Application of marketing principles to banks
- Three facets of customer relationship management
- Six elements of customer relationship management
- The phases of implementation of a CRM strategy
- The ten determinants of service quality
This course provides an understanding of:
- The meaning of the term 'customer' and explain the importance
- Different types of customers
- Three facets of customer relationship management - customer acquisition, customer retention, and customer attrition
- Six elements of customer relationship management
- The phases of implementation of a CRM strategy
- The ten determinants of service quality
Who is this course for?
Those who are interested in understanding the marketing aspect of services of a bank.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.