Entrepreneurship & Innovation Management for Managers

Entrepreneurship and Innovation is important in all areas of business and plays a crucial role in the economy. An understanding of the relationship between entrepreneurship and innovation is essential for identifying new opportunities, allocating resources efficiently and for achieving sustainable competitive advantage. Therefore, it is imperative that decision makers understand the key concepts of entrepreneurship and innovation and be able to apply this knowledge effectively to create solutions to consumer, market, environmental and social problems.

This course aims to provide students the opportunity to develop and enhance their skills and knowledge in the field of entrepreneurship and innovation. The unit includes the following topics: Entrepreneurship, corporate intrapreneurs, innovation and creativity, entrepreneurial start-ups, IT systems for innovation, strategy and succession planning.

As mentioned above, upon completion of this course students will have the skills and knowledge to identify, plan, develop and launch their own entrepreneurial and innovative ventures.

• Course Text 2:14:00

  • 1: Course Text 2:14:00

• Unit 1: Entrepreneurship & Entrepreneurship Creativity 26:53

  • 2: Lecture 1.1 Entrepreneurship Preview 01:16
  • 3: Lecture 1.2 Entrepreneurship Introduction Preview 00:39
  • 4: Lecture 1.3 Entrepreneurship Definition Preview 01:04
  • 5: Lecture 1.4 Entrepreneurship Theories 01:15
  • 6: Lecture 1.5 Schumpeter Theory 02:20
  • 7: Lecture 1.6 Uncertainty - Bearing Theory and Krizner's "Alert" Entrepreneurship 02:03
  • 8: Lecture 1.7 Biological and Marshall's Theory of Entrepreneurship 01:16
  • 9: Lecture 1.8 Other Entrepreneurship Theories 01:52
  • 10: Lecture 1.9 Sociological Theories of Entrepreneurship 02:04
  • 11: Lecture 1.10 Jean-Baptiste Say's Law 01:28
  • 12: Lecture 1.11 Entrepreneurship Creativity 00:44
  • 13: Lecture 1.12 Theories in Creativity 01:07
  • 14: Lecture 1.13 Wertheimer, Maslow, Rickards and Gilliam 02:34
  • 15: Lecture 1.14 Creativity in Organisations 00:58
  • 16: Lecture 1.15 Creativity in Management 00:49
  • 17: Lecture 1.16 Creativity and Competition 00:53
  • 18: Lecture 1.17 Entrepreneurship Mindset 01:31
  • 19: Knowledge Quiz 1 03:00

• Unit 2: Entrepreneurship Creativity & Innovation 31:53

  • 20: Lecture 2.1 Innovation and Entrepreneurship 01:26
  • 21: Lecture 2.2 Types of Innovations 02:10
  • 22: Lecture 2.3 Innovation Theories 01:43
  • 23: Lecture 2.4 Chain-Linked Innovation Model 01:52
  • 24: Lecture 2.5 Diffusion of Innovation Theory 02:47
  • 25: Lecture 2.6 The Importance of Peer-to-Peer Conversations & Peer Networks 01:07
  • 26: Lecture 2.7 Understanding the Needs of Different User Segments 01:19
  • 27: Lecture 2.8 Paradigm Shift 01:35
  • 28: Lecture 2.9 Cultivating a Culture of Creativity and Innovation 00:30
  • 29: Lecture 2.10 Innovation Organisations 02:25
  • 30: Lecture 2.11 Intrapreneurial Problem Solving 02:48
  • 31: Lecture 2.12 Key Perceptions 02:31
  • 32: Lecture 2.13 Think Tank 01:25
  • 33: Lecture 2.14 The Power of Storyboarding 00:36
  • 34: Lecture 2.15 How to Manage Creative Teams 01:23
  • 35: Lecture 2.16 IT Systems for Innovation 02:16
  • 36: Knowledge Quiz 2 04:00

• Unit 3: Entrepreneurs & Corporate Intrapreneurs 28:12

  • 37: Lecture 3.1 Entrepreneurs & Corporate Intrapreneurs 01:53
  • 38: Lecture 3.2 Entrepreneurial Problem Solving 00:46
  • 39: Lecture 3.3 Intrapreneurial Problem Solving 01:05
  • 40: Lecture 3.4 Collaborative Networks 00:58
  • 41: Lecture 3.5 Notion of Collaboration 01:38
  • 42: Lecture 3.6 Building a Culture of Innovation: The Role of Leadership 01:30
  • 43: Lecture 3.7 What Makes a Leader 02:26
  • 44: Lecture 3.8 Other Studies on Emotional Intelligence 03:57
  • 45: Lecture 3.9 Evaluating Entrepreneurial Start-Ups 02:17
  • 46: Lecture 3.10 Your IP Strategy 00:57
  • 47: Lecture 3.11 Market Research 01:25
  • 48: Lecture 3.12 Set Your Research Objectives 01:59
  • 49: Lecture 3.13 Evaluating Revenue & Costs Framework 01:05
  • 50: Lecture 3.14 Cost Drivers 02:47
  • 51: Lecture 3.15 Variable and Fixed Costs 01:29
  • 52: Knowledge Quiz 3 02:00

• Unit 4: Financing Decisions for Start-Ups and Instruments for Entrepreneurs 24:27

  • 53: Lecture 4.1 Financing Decisions for Start-ups 01:54
  • 54: Lecture 4.2 Types of Angel Investors 00:58
  • 55: Lecture 4.3 Attracting Angel Investors 00:45
  • 56: Lecture 4.4 Venture Capitalist 01:45
  • 57: Lecture 4.5 Venture Capital Investment Process 01:24
  • 58: Lecture 4.6 The Stages in Venture Capital Investment 01:41
  • 59: Lecture 4.7 Advantages of Venture Capital 01:24
  • 60: Lecture 4.8 Government Grants 01:55
  • 61: Lecture 4.9 Funding Instruments for Entrepreneurs 00:54
  • 62: Lecture 4.10 Debt Instrument 02:17
  • 63: Lecture 4.11 Mezzanine - Preferred Shares 02:00
  • 64: Lecture 4.12 Capital Market Structure 01:53
  • 65: Lecture 4.13 Advantages and Disadvantages 01:37
  • 66: Knowledge Quiz 4 04:00

• Unit 5: Capital Structure & Implications / Succession Planning & Exit Strategy 20:41

  • 67: Lecture 5.1 Capital Structure and Implications 02:37
  • 68: Lecture 5.2 Shareholder Equity 00:41
  • 69: Lecture 5.3 Mezzanine Debt 02:18
  • 70: Lecture 5.4 Lowering the Cost of Capital and Improving Equity Returns 00:49
  • 71: Lecture 5.5 Dilution 02:44
  • 72: Lecture 5.6 Price Earnings Ratio 02:50
  • 73: Lecture 5.7 Succession Planning & Exit Strategy 00:43
  • 74: Lecture 5.8 Mistakes to Avoid in Succession Planning 00:27
  • 75: Lecture 5.9 Plan, Do and Review 01:47
  • 76: Lecture 5.10 Exit Strategies 01:45
  • 77: Knowledge Quiz 5 04:00

Upon the completion of this course, users will be able to:

• Understand the theoretical and practical knowledge in entrepreneurship and innovation, including recent developments in the discipline.
• Apply critical thinking to relevant research articles of contemporary relevance in entrepreneurship and innovation.
• Critically analyse information from a wide range of sources to create solutions innovatively to improve current practices.
• Examine the key challenges faced by entrepreneurs and conceptualize a strategic response to overcome these challenges.
• Critically evaluate and synthesize information from a wide range of sources to demonstrate research skills, show initiative in consulting literature and demonstrate the capacity to document the outcomes with sound analysis and recommendations.

• Business Managers
• Students
• Self Employed Individuals
• Start-up Companies
• Executives
• Entrepreneurs

• No prerequisites.
• No materials distributed.
• No formal assessments required.

• Entrepreneur
• Administrator
• Business Development Officer
• Consultant
• Government Officer
• Manager
• Operations Manager
• Project Manager

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Reed courses certificate of completion

Digital certificate - Included

Certificate of completion

Digital certificate - £3