Unlocking Strategic Competitive Advantage
Alliance Manchester Business School
Demystify new market opportunities. Classroom based course.
- Classroom - Manchester
- 4 days · Full-time
- Certificate(s) included
- Tutor support
...develop new market strategies, but also re-think and challenge existing ones rigorously. Course Lead Professor Bryan Lukas holds a Chair in Marketing and is a thought-leader in competitive strategy, including segmentation, targeting and positioning. In addition to achieving 17 teaching
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