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Pricing Strategy and its Application in Banking

KESDEE Inc

Summary

Price
£37.59 inc VAT
Study method
Online
Duration
1 hour · Self-paced
Qualification
No formal qualification

Overview

This e-learning course on BBM - Marketing is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.

Description

  • Essential elements of marketing of bank services
  • Meaning of market research and its benefits
  • Promoting and Pricing strategy of bank services
  • Application of marketing principles to banks
  • Three facets of customer relationship management
  • Six elements of customer relationship management
  • The phases of implementation of a CRM strategy
  • The ten determinants of service quality

This course highlights the various pricing strategies and decisions that are used in marketing of banking services. The course focuses on the concept of pricing that is undergoing fast change in the banking scenario. On completion of this course, you will be able to:

  • Describe how pricing affects profitability
  • Describe various pricing strategies and decisions
  • Discuss the effect of pricing policies on marketing of banking services
  • Recognize the concept of pricing in banking sector

Who is this course for?

Those who are interested in understanding the marketing aspect of services of a bank.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Banking, Accounting and finance
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Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.