Product Strategy and Product Delivery
KESDEE Inc
Summary
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Overview
This e-learning course on BBM - Marketing is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.
Description
- Essential elements of marketing of bank services
- Meaning of market research and its benefits
- Promoting and Pricing strategy of bank services
- Application of marketing principles to banks
- Three facets of customer relationship management
- Six elements of customer relationship management
- The phases of implementation of a CRM strategy
- The ten determinants of service quality
This course provides an insight into the product/service concept. It presents in detailed, the concept of product life cycle and the strategies adopted at each stage. The course further explains how banks develop new products and what is the process cycle adopted. It explains the importance of branding and packaging in bank marketing. Lastly, it provides an overview of how banks deliver their products.
- Understand the concept and significance of product and services
- Describe the product life cycle
- Recognize the product strategies applicable to banking services
- Identify the process of product development and analysis
- Recognize the need of branding in marketing
- Describe the process of product development and delivery
Who is this course for?
Those who are interested in understanding the marketing aspect of services of a bank.
Questions and answers
Thanks for the reply. Is the certificate of completion printable? Thanks Shelly
Answer:Hello Shell, We wish to inform that you will be able to download the certificate and take a print of it. Regards, KESDEE Support Team
This was helpful.Hello, Is this actually an hour long? and is there a certificate on completion? Thanks
Answer:Hello shelly, Thank you for your message. Yes, the duration of the course is 1 hour. KESDEE will award 'Certification of completion' once the user finish the course and score 70% in quizzes provided at the end of the course. This certificate acts as a proof for the enhancement of user's skills and knowledge in particular topic. No hard copies of certificates are provided. Regards, KESDEE Support Team
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.