Senior Marketing Executive

Job description

We are looking to recruit an experienced Senior Marketing Executive to join our growing team, providing a fantastic opportunity for a dynamic and enthusiastic individual looking to progress their career with a recognised brand, in the business to business professional services market.

This full-time role reports to the National Senior Marketing Manager and will involve development and delivery of marketing programmes aligned to the firm’s strategy. Candidates will need a strong business to business professional services marketing background, preferably within accountancy, and be familiar with working in a consultative environment. If you are comfortable working across all areas of the marketing mix, can work to tight deadlines and have a delivery focused 'can do’ approach, this is the perfect role for you.

The successful candidate will be developing and delivering marketing campaigns, primarily working with Crowe’s leading Social Purpose and Non Profits unit. The Social Purpose sector includes independent schools, social housing and the wider charity sector. We have many charity clients within the arts and culture, social care and health and INGO space.

The marketing team is predominantly based in Crowe’s London office but collaborates nationally across all offices. Travel to other offices will be required depending on the needs of the business.

Responsibilities

• Contribute strategic thought and support delivery of activities related to marketing plans to maintain relationships, raise reputation and increase recognition of the Crowe brand, our partners’ specialist skills and services in our desired markets.
• Develop an awareness and understanding of the Social Purpose and Non Profits sector and specific responsibility for promoting VAT services into the sector with a view to:

o advise partners on potential marketing campaigns and programmes

o write compelling, benefit led messaging for communications and marketing material

o conduct relevant client and competitor intelligence

o identify emerging trends to add value to conversations and marketing plans as well as update existing content

o suggest awards that may be relevant for teams and produce the award submissions

o write, edit and curate content for email marketing, the website, advertising, brochures social media and other digital content

o communicate successes and raise awareness of sectors/services through internal communication channels

o identify opportunities to collaborate and complement other sectors

o provide prompts and direction on PR media comment and digital content campaigns relating to marketing priorities identified in each sub-sector’s marketing plan, working closely with the PR and Content team

• Support the Senior Marketing Manager in the delivery of comprehensive marketing projects to include activities across the full marketing spectrum.
• End to end event management for in-person and virtual events.
• Effectively build and manage stakeholder relationships through knowledge sharing and expectation management.
• Collate, edit, update and proof all core marketing content.
• Effectively measure and evaluate against performance measures and present back on all marketing activity, to help inform continuous improvement.
• Develop target groups through segmentation via CRM for effective external communications.
• Work with the CRM super users to ensure stakeholders effectively use CRM and develop appropriate reports to feed into marketing and business development activities.
• Work with the business development team to support sector proposals and client care programme.
• Act as a brand guardian, ensuring consistency and compliance in the development of all marketing content.

Skills

• Excellent track record in the development and execution of multi-channel marketing campaigns and programmes, including experience in all areas of digital marketing.
• Experience delivering virtual and in-person events. Knowledge of ON24 and/or Microsoft Teams is advantageous but not essential.
• Works with efficiency and enthusiasm with a problem solving and delivery focused attitude.
• Excellent stakeholder relationship management skills.
• Proactive as well as responsive and not afraid to positively challenge ideas to achieve maximum impact.
• Excellent organisation and project management skills with the ability to multi task to a high standard to meet strict deadlines.
• Confident with an ability to manage challenging situations with diplomacy and discretion.
• Excellent language skills and good communicator at all levels, both verbally and in writing.
• Strong business knowledge to accurately obtain and convert technical content into compelling copy.
• Creative with excellent accuracy and attention to detail.
• Strong reporting and analytical skills.
• An eye for emerging trends, big picture thinking and a curious nature to add value to stakeholders and marketing plans.
• Works well in a team and on their own, with an ability to manage and prioritise their own workload.
• CRM experience and use of HTML emailing platforms.
• Excellent knowledge and application of the full Microsoft office suite.

Qualifications and Experience

• Degree level education in marketing or CIM qualified. We are open to candidates who do not have these qualifications, if they have proven relevant experience or are undertaking a qualification.
• Previous professional services experience is desired, preferably in accountancy.
• Knowledge and/or experience in the non profit sector is desirable.