Freelance Web Data Analyst - 2-Month Contract
Hybrid | 3 Days/Week in London Office
Start: May 2025
We're working with a fast-paced, creatively driven marketing agency in London on the hunt for a Web Data Analyst to join them on a 2-month freelance contract, kicking off in May. This is a hands-on role for someone who lives and breathes web data and thrives in a hybrid environment (3 days/week in their London office).
?? What You'll Do:-
Dive into GA4 to uncover user behaviour and web performance trends
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Use Python (including for A/B testing) to manipulate and analyse large data sets
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Evaluate channel performance across paid, organic, and offline marketing efforts
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Combine online and offline analytics to deliver clear, actionable insights
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Inspect and interpret website code to understand data layers and tracking
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Work closely with marketers and developers to improve tracking accuracy and campaign ROI
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Proven experience with GA4 in a commercial/agency setting
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Strong Python skills (incl. stats libraries and A/B testing frameworks)
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Confidence reviewing and advising on website tagging and tracking
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Understanding of marketing funnels, channel attribution, and customer journeys
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Great market knowledge and commercial awareness across digital channels
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Ability to turn complex data into easy-to-understand stories and recommendations